From walk-by to walk-in. Moving from customer by chance to customers by choice.
The Loom Ecosystem connects 26,000 identified leads across six provincial Thai markets through an integrated stack of field-sales tools, freemium tasters and high-margin revenue products — one hub, eight products, one funnel.
Identified leads
26,000
Interstitial pipeline
~75,000
Provincial markets
6
LINE users in TH
55M+
Active products
8
The Loom Flywheel.
loomthai.com sits at the centre as the brand and discovery hub. TeamLoom acquires merchants in the field. Two free tasters convert them into accounts. Three revenue products monetise daily operations and compound retention across the stack.
TeamLoom
Field sales engine. Maps and qualifies provincial merchants on the ground.
Ecosystem Hub
loomthai.com
Brand, directory and trust layer for every satellite app.
LoomCard
Freemium Taster
LiteSite
Freemium Taster
SmartMenu
Revenue Product
LoomLoyalty
Revenue Product
LoomTab
Revenue Product
LoomLocal
Sales Tool
Eight products, three roles.
Each app earns its place — by generating revenue, feeding the funnel, or capturing proprietary data.
loomthai.com
Brand, discovery & ITP
Public face of the ecosystem and home of the Intent Trigger Protocol (ITP) — LINE Beacon, NFC Smart Plates and No-App PWAs that bypass app-fatigue and convert foot traffic into verified revenue.
Contribution
Anchors brand, SEO and merchant inbound across all six products.
TeamLoom
Field sales infrastructure
Used by our own ground teams to map, route, qualify and track merchants across provincial Thailand. Source of the 26,000 identified leads.
Contribution
Builds the proprietary lead-graph. ROI measured in qualified pipeline, not licence revenue.
LoomCard
A taster of the full LoomCard product
Every new customer gets a free lite LoomCard hosted on our domain — the Trojan-horse entry point that converts a field-sales visit into a verified ecosystem account. Upsells: move the card to the customer's own domain, add multi-card packs for businesses, plus hosting, domains and managed email.
Contribution
Lowers CAC for every downstream revenue product to near-zero and seeds the upsell ladder.
LiteSite
A taster of the full LiteSite product
A free, instantly-installable PWA site hosted under our domain for vendors who today live entirely on Facebook or LINE. Upsells: custom domain, hosting, managed email, plus a natural funnel into SmartMenu and LoomLoyalty.
Contribution
Second freemium funnel into the paid stack and the hosting / domain / email pipeline.
SmartMenu
QR menu & 4-station ordering
Mobile-first system connecting menu, servers, bar and kitchen on one database. SaaS subscription with premium customisation tiers.
Contribution
Primary monetisation route in the F&B vertical.
LoomLoyalty
One card. Every venue.
Configurable loyalty for local merchants — points, cashback, tiered membership. Branded per venue, managed from one place, no POS integration required.
Contribution
Drives LTV and rising ARPU per merchant.
LoomTab
Real-time bar bill pots
Zero-friction sync between the bar master, floor servers and every table, with an optional built-in secure chat room that lets bars and restaurants promote social interactions among guests. Removes the open-tab errors that cost Thai bar operators margin every night.
Contribution
Transaction-volume monetisation in a high-density vertical.
LoomLocal
Customisable PWA showcase
A ready-made, easily customisable showcase for LiteSite PWAs. Field sales teams use it alongside TeamLoom to demonstrate live, branded web experiences to merchants in seconds — turning abstract pitches into tangible proof.
Contribution
Closes LiteSite upsells faster by letting merchants see their future PWA before they commit.
LINE × BLE Beacon. The game changer.
Thailand isn't a Western mobile market. LINE has 55 million users here — effectively the country's universal messaging, payments and merchant channel. Loom is a verified LINE Official Account, giving every product in the stack a zero-friction distribution surface no Western competitor can replicate.
On top of that, we are close to integrating our proprietary BLE Beacon engagement system directly into LINE — permitted in Thailand, blocked almost everywhere else. The result: a merchant beacon triggers a LINE notification on every nearby phone, with no app install, no friction, and full attribution back into the Loom stack.
55M+
LINE reach in Thailand
Loom messages, vouchers and loyalty events ride a channel every Thai consumer already uses daily.
<2s
Beacon → action latency
Three-way handshake between LINE Beacon, PWA and merchant action renders in under two seconds on any phone.
0
App installs required
Intent Trigger Protocol bypasses app-fatigue entirely. Customers act without ever visiting an app store.
100%
Foreign ownership (BOI)
Structurally clean for offshore investors — no nominee structures, no carve-outs.
The hyper-local gateway.
We are actively expanding the physical perimeter of the ecosystem. LoomWiFi turns the dumbest line item in every Thai venue — a static guest Wi-Fi password — into a high-yield customer retention engine and a localised ad-revenue stream.
Auth that builds the list
Guests connect via a sleek mobile landing page and authenticate with LINE, mobile number or email — converting transient foot traffic into permanent digital followers.
5-second local sponsor spot
On login, users see one high-impact 5-second ad sponsored by non-competing merchants within a 500m radius — offsetting venue cost from day one.
Single node, dual radio
Custom async firmware on low-cost OpenWrt hardware uses microsecond time-division multiplexing + NimBLE to host secure guest Wi-Fi while concurrently broadcasting a LINE-compatible BLE beacon.
Zero upfront friction
Enterprise-grade social Wi-Fi plus background beacon marketing in one quiet white box. No memory overhead. No app installs. No POS integration.
Proposed LoomWiFi hub — design study, in the Smart Plate and Loom Beacon hardware family.
How the funnel makes money.
Money is made on the three revenue products. The freemium tasters exist to drop CAC to near-zero by converting TeamLoom-identified leads into ecosystem accounts before any subscription conversation. TeamLoom itself is internal infrastructure — its ROI is measured in qualified pipeline, not licence revenue.
Awareness
TeamLoom field visits + loomthai.com + LINE Official Account
26,000 identified leads
Activation
Lite LoomCard / LiteSite hosted free under our domain
Verified merchant accounts + upsell hooks (own domain, hosting, email)
Trigger
BLE Beacon × LINE proximity events
Sub-2s in-context conversion
Monetisation
SmartMenu / LoomLoyalty / LoomTab
Recurring SaaS revenue
Expansion
Cross-product attach within ecosystem
Rising ARPU per merchant
Six provinces first. Bangkok on the hoof.
Loom's GTM is not a cold-start urban landgrab. It is a disciplined provincial roll-up powered by field data, local trust and a product stack built for merchant adoption rather than software theatre.
Provincial dominance
Active operations across six pre-defined Thai markets beyond Bangkok — the under-digitised regions where commercial density outpaces software penetration.
26,000 identified leads
Boots-on-the-ground field work via TeamLoom has already mapped, qualified and logged 26,000 merchant leads — a proprietary data moat no competitor can replicate from a desk.
~75,000 interstitial pipeline
A further ~75,000 merchants sit on existing TeamLoom routes, visible but not yet logged. Surfacing them is a route-completion task, not a new acquisition cost.
Bangkok — the jewel in the crown
Deliberately deferred. Rather than burn capital on a cold metropolitan launch, TeamLoom will define Bangkok routes and leads on the hoof, using the same playbook that worked provincially. Provincial proof-points become the trust currency for Phase 3 entry.
Addressable pool
~100,000
combined identified + interstitial merchants across six provincial markets — before Bangkok.
26,000
Identified
~75,000
Interstitial
Bangkok TAM defined on-the-hoof through active field operations.